Fredrik Callinggard wanted to be a director from a young age and started his film career as a full-time DP shooting big stars like Madonna, Kylie Minogue, Depeche Mode, Enya, Peter Gabriel, Nick Cave, and New Order among others. He garnered international acclaim in 2000 when he got an MTV Best Cinematography nomination for the Madonna music video “American Pie.” His directing career launched with a bang by winning the prestigious Gold Lion at Cannes for his Ikea “Dream Kitchens” among many other international awards for the campaign. He has since done tons of work, and has won lots of international awards, for clients including T-Mobile, Coca-Cola, Smirnoff, Pepsi, Coors Light, Amstel, Volvo, Powerade, Verizon, Chevy, Samsung, United Airlines, Pfizer, and the US Government among many others. His special brand of visceral storytelling coupled with realistic and organic effects has made him an extremely sought after director worldwide. He constantly broadens his work base with new conceptual challenges and clients. He is a true technical problem solver with the unique ability to cut to the very heart of human storytelling to achieve memorable emotional performances in his work.